What WeHave Built

Allan Soyza has spent over twenty years building SquashED into one of Malaysia’s most accomplished squash academies. WSF Level 3 certified, former Head Coach of Squash Malaysia, with over 100 competitive players developed and more than 1,000 tournament victories to date. Within the squash community, the reputation is well established. Beyond it, the academy was virtually invisible.

The Problem

SquashED’s growth had been driven entirely by word of mouth and personal referrals — effective locally, but limiting in reach. Parents researching academies online, players relocating to Kuala Lumpur, and international families seeking structured coaching programmes had no practical way to discover SquashED, evaluate its offerings, or understand the depth of experience behind it. The academy’s credentials, programme structure, and coaching approach existed only in conversation, not anywhere a prospective student could find independently.

The Solution

We created a digital presence that reflects the standard already set on the court. Credentials lead the experience — certifications, national team history, and a coaching record that establishes credibility immediately. Programme pages are clearly structured so visitors can compare tiers, understand what each level involves, and book a session within minutes. The project moved from initial brief to live site in two weeks, giving SquashED a platform that extends its reach well beyond the local network that built it.